Brand Identity System · 2025
Oeni
yoga studio
01 — Identity
Logo System
Oeni
yoga studio
Primary · Light
Oeni
yoga studio
Primary · Dark
Symbol · Moss
Oeni
yoga studio
Wordmark · Mist
Oeni
yoga studio
Horizontal · Sage
Oeni
Reversed · Earth
02 — Mark
The Symbol

A meditating figure cradled within a crescent moon, set against a faint botanical atmosphere. It speaks of rooting down, turning inward, and the quiet ritual of practice. Intentionally gestural — human, not clinical.

120px
80px
48px
28px
18px
03 — Colour
The Green Palette
Forest
#2e3d2b
Moss
#4e6247
Fern
#708060
Sage
#96aa87
Mist
#c8d8be
Cream
#f2f0e8
Earth
#8a7b62
Parchment
#e8e4d8
Forest
#2e3d2b
Primary dark — headlines, backgrounds, body
Moss
#4e6247
Subheadings, header bars, dividers
Fern
#708060
Section labels, accent borders, icons
Sage
#96aa87
Price highlights, CTAs, logo accent
Mist
#c8d8be
Secondary text on dark, symbol fill
Cream
#f2f0e8
Page background, reversed text
Earth
#8a7b62
Warm grounding accent; sparing use
Parchment
#e8e4d8
Card backgrounds, subtle section tints
04 — Typography
Type System
Display / Headers / Wordmark Cormorant SC — SIL Open Font License

Rooted in
the Earth
Light 300
Display
Regular 400
Subheadings
Medium 500
Emphasis
Calligraphic Accent / Taglines / Pull Quotes Pinyon Script — SIL Open Font License

Breathe deep,
grow still
Body / Labels / Pricing / Navigation Jost — SIL Open Font License

Our studio is a sanctuary for all bodies, all levels, and all stages of the journey. Whether you are stepping onto the mat for the first time or deepening a longtime practice, you are welcome here — in this green and quiet space.
Class Packages
Membership Plans
find what flows for you
Every plan includes unlimited mat storage, shower access, and our seasonal herbal tea ritual after each session. New students receive a complimentary orientation class.
Drop-In ClassRp 75.000
5-Class PackRp 325.000
10-Class PackRp 600.000
Monthly UnlimitedRp 550.000
05 — Voice & Guidelines
Brand Rules
Do
  • Lead with Forest or Moss on dark backgrounds — they anchor the green identity
  • Use the full green gradient (Forest → Moss → Fern → Sage → Mist) for depth
  • Pair Cormorant SC headers with Jost body for schedules and pricing
  • Use Pinyon Script as a single accent line — never for body copy
  • Earth and Parchment add warmth; use them to break up all-green compositions
  • Give the symbol generous clear space — 1× its own height on all sides minimum
  • Use botanical line-art details (leaves, stems) as supporting texture only
Don't
  • Never use neon or lime greens — stay within the muted, earthy green family
  • Don't use Sage text on Mist backgrounds — contrast is too low
  • Avoid stretching, recolouring, or rotating the logo mark
  • Don't place the logo on heavily patterned or photographic backgrounds without buffer
  • Never use Pinyon Script for pricing, navigation, or any text longer than 8 words
  • Avoid generic wellness photography — favour warm natural-light, minimal editing
  • Don't centre-align body copy blocks longer than 3 lines
06 — In Use
Brand Applications
Oeni Yoga Studio · Bandung
Class Packages
invest in your practice
Drop-InRp 75.000
5-Class PackRp 325.000
10-Class PackRp 600.000
Monthly UnlimitedRp 550.000
Private SessionRp 250.000
oeniyoga.id